It’s clear that many customers need an incentive to fill out a survey (check out our 6 tips here) and if a simple ‘thank you very much’ will not suffice, then adding a sweepstakes can boost your response rates up to ten times more. But be careful — it’s important to craft your prize according to your budget, target audience and company objectives.
What you offer and how you offer it can greatly impact your survey outcome. ugg australia In fact, companies often make the mistake of offering a sweepstakes prize that is liked by everyone, such as an iPad or money. Although this will certainly attract responses, it’s usually better (for you) if the prize is not liked by everyone. If the appeal is too broad, then you up the chance of getting irrelevant responses to your survey, which is why you should strategically base your sweepstakes on your objectives, and the strategic audiences you’d like to reach.