There is a good chance that you are reading this blog on a crowded metro, in the back of a car, surreptitiously under the table at a long meeting in work, or even while browsing different sites on your laptop! If you are designing a survey this is great news for you. It means that you have a lot more opportunities to reach your audience. Mobile device use in survey completion has risen dramatically in the last few years and shows no sign of going away. It’s also something to think about in terms of when and how you send the invitations your surveys.
First, let’s talk about when
One of the most useful people you can ask for insights into survey design is yourself. Think about when you use your phone, and when you see other people using their phones. During the commute? Well that is a perfect time to send out invitations or reminders. Every big media organization times their tweets carefully in order to take advantage of this phenomenon and you should be no different.
Now let’s talk about how
The medium you send out your invitation will affect the way people choose to respond to your survey. Put simply, if you send an email people are more likely to complete the survey on their computer and if you send a text message people are more likely to complete the survey on their phones.